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Oque é Leads ?

Oque é Leads  ?
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Geração de leads é um termo de marketing usado para descrever o início do interesse ou questão de um possível cliente num determinado produto ou serviço de uma empresa. As Leads ao contrário dos prospects, são contatos que demonstraram interesse por algum tipo de produto ou serviço.

Um Lead é uma oportunidade de negócio para sua empresa, e uma boa gestão dessas oportunidades é muito importante para alcançar resultados com o Marketing Digital

Lead é uma oportunidade de negócio que forneceu suas informações de contato, como nome e email, em troca de uma oferta da empresa (um conteúdo educativo, por exemplo). Como um Lead demonstrou interesse no seu segmento, provavelmente gostaria de ouvir mais, inclusive sobre o produto/serviço, em um momento adequado.


A gestão de Leads é um tema que faz parte da realidade de muitas empresas brasileiras, sendo uma estratégia indispensável para grande parte delas. A própria Resultados Digitais cresceu muito com ela. Aliás, nossa principal forma de crescimento foi justamente por meio da geração e gestão de Leads.

Não à toa: se combinado com as diversas técnicas de atração que falamos constantemente aqui no blog, uma gestão de Leads bem feita tem poder de amplificar significativamente os resultados de negócio com Marketing Digital.

Isso porque, especialmente quando falamos de Marketing B2B, o processo de compra por parte do cliente não é feito de forma impulsiva. Há um ciclo bastante conhecido – e muitas vezes longo – pelo qual ele(a) passa:

jornada de compra

Em todas as etapas, o prospect procura uma grande quantidade de informações. Logo, não é difícil concluir que, quanto mais a sua empresa ajudá-lo produzindo conteúdo para guiá-lo ao longo do processo, maiores são as chances dele escolher sua empresa ao final.

Além disso, um bom programa de gestão de Leads possui diversas outras vantagens:

  • Permite atrair e reter os potenciais clientes que ainda não estão no momento certo da compra, evitando o “tudo ou nada”;
  • Diminui a fricção no funil e, portanto, aumenta o número de oportunidades concretas geradas pela área de Marketing;
  • Encurta o ciclo de vendas pela educação e estímulo aos Leads;
  • Aumenta a eficiência e a produtividade da equipe de Vendas por entregar Leads mais preparados e no momento certo;
  • Aumenta a retenção do cliente depois da compra, também pela educação e relação de confiança.

Portanto, a missão de um programa de gestão de Leads é identificar os diferentes estágios pelos quais os potenciais clientes passam e alinhar as informações/conhecimentos adequados para entregá-los em cada estágio.

Mas, antes de falarmos sobre gestão de Leads, precisamos definir o que é um Lead. Continue a leitura e saiba tudo sobre Leads neste artigo exclusivo sobre o tema!

Espero que tenha gostado da minha explicação, preparei com muito carinho pra você!

Att Yuri Medeiros!

Abraço

About Post Author

Yuri Medeiros

Olá, Seja Bem Vindo! Meu nome é Yuri Medeiros, moro em São Paulo e desde 2009 vinha trabalhando no mundo off-line em comércios da minha família. Mas apesar de ter um Negócio próprio, eu não estava feliz trabalhando o dia inteiro de Domingo a Domingo. Parece meio contraditório, mas sempre gostei da ideia de ter um negócio totalmente meu. Porém, eu não estava nada feliz trabalhando com algo que não me dava prazer e ainda por cima tirava toda minha liberdade! Foi a partir dessa frustração que comecei a pesquisar sobre formas de “como ganhar dinheiro” na internet, em livros e vídeos no Youtube. Depois de tanto pesquisar, acabei encontrando o Empreendedorismo e Marketing Digital.
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Sobre o Autor

Yuri Medeiros
Yuri Medeiros

Olá, Seja Bem Vindo! Meu nome é Yuri Medeiros, moro em São Paulo e desde 2009 vinha trabalhando no mundo off-line em comércios da minha família. Mas apesar de ter um Negócio próprio, eu não estava feliz trabalhando o dia inteiro de Domingo a Domingo. Parece meio contraditório, mas sempre gostei da ideia de ter um negócio totalmente meu. Porém, eu não estava nada feliz trabalhando com algo que não me dava prazer e ainda por cima tirava toda minha liberdade! Foi a partir dessa frustração que comecei a pesquisar sobre formas de “como ganhar dinheiro” na internet, em livros e vídeos no Youtube. Depois de tanto pesquisar, acabei encontrando o Empreendedorismo e Marketing Digital.

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